Who We Are.
Spectacle* is a team of writers, designers, strategists, and urban planners who understand the value of a well positioned asset. We build compelling brands that contribute to a better world around us. Across the globe, we’ve crafted engaging, effective brand narratives that leave a lasting impression on the market. We are industry veterans who understand the impact of a memorable experience.
What We Do.
Real estate is highly complex. Branding it effectively requires more than well-crafted phrases and pixels. It takes insight. The kind of insight we’ve cultivated over the last 15+ years while working along side some of the best in the industry. It’s this depth of understanding that gives us the ability to create relevant brands—and successfully partner with all project stakeholders including architects, land planners. developers, and investors.
Retail / Residential / Commercial / Mixed-Use / Hospitality / Entertainment / Recreation / Tourism
Visioning & Branding
With our understanding of real estate and the development process, we help you shape the persona of your project to establish an identity via name and logo. From this, icons and graphic systems give rise – and a place is born.
Wayfinding & Placemaking
Signage systems and graphics work together to get people where they want to be – in a place that reflects your unique brand – by leveraging the power of the arts, culture, and creativity.
Visual and tactile elements together communicate a story, as graphics complement architectural forms and energize public spaces to create a unique experience.
We Understand Real Estate.
We know it because we’re industry veterans. On any given day, we collaborate with architects, talk trends with interior designers, or meet with planners to understand the next big thing and why it matters. As such, our well-informed creative begins early on and dovetails with the complex interplay of landowners, development partners, planners, architects and municipalities.
We Know Brands Build Place.
We understand the brand’s role in placemaking, and the value it drives when it is allowed to enhance the built environment. A brand’s narrative can be woven through nearly every experiential touchpoint of a project—be it a creative wayfinding system, inventive architectural design elements, even the land plan itself. When brand influences place, developers are empowered to establish a legacy of creating one-of-a-kind destinations that endure.
Whether you're looking for a strategic design partner, or just curious about how we can help your business, we’d love to hear from you. We believe in cultivating direct, open-minded, and collaborative relationships with both clients and colleagues.
tel. 949-287-3285 | firstname.lastname@example.org